James Corden-Lloyd — Coach, Sports Entrepreneur & NGO Leader
Coach, sports entrepreneur and NGO leader — writing from real experience on court, in the classroom and around the world.
More than a tennis coach.
James Corden-Lloyd is first a PTR-certified performance coach, an accredited TEFL teacher, a sports entrepreneur and the founder of Street Paws Network. In his twenties, he was a pupil and assistant racehorse trainer in South Africa and the UK — an experience that gave him a deep understanding of the discipline, physicality and emotional intelligence demanded by elite equine sport. He later managed a K9 security company in Jakarta, Indonesia for three years, taken on at the request of a tennis coaching client who was a financier and saw the operational knowledge James had built up. He continued coaching the client’s tennis while running the business. That period gave him direct operational insight into K9 handling, security coordination and the precise English needs of uniformed teams across South East Asia. He began coaching tennis in 2010, carrying those same performance principles onto the court. His books, written as James WR Corden-Lloyd, are a bonus — but they are not accidental: the tennis and English-learning titles distil the knowledge he applies on court and in the classroom, while The Pathogen Protocol draws on his first-hand insight into the international horse-racing world.
That cross-sport experience gives James a distinctive edge as a performance coach: he understands how preparation, physical commitment, pressure and emotional control shape an athlete's decisions. Together the books show that Topball is built by someone with range — a coach who writes, an entrepreneur who teaches, and an NGO leader who understands that sport, education and business can reinforce one another.
Proven pickleball pioneer — before the boom.
Long before pickleball became a global headline, James Corden-Lloyd was already introducing it as a professional coach in Johor, Malaysia. This endorsement from Farrell Choo — the man who brought pickleball to Malaysia — confirms that James was building the sport at the grassroots and academy level in 2020, was certified as an International Federation of Pickleball World Ambassador that same year, and was recognised as a serious early-driving force in the region.
“Having introduced pickleball to Malaysia in 2019, I have watched the sport grow from its earliest days here, and James has been part of that journey almost from the start. He first reached out to me on 22nd August 2020 with a clear ambition: to introduce pickleball to his tennis academy in Johor… His commitment was recognised that December when he was certified as an International Federation of Pickleball World Ambassador.”
Farrell Choo
Founder and Ex-President, Malaysia Pickleball Association
Founder, International Academy of Certified Pickleball Professionals
A coach who saw the sport coming — and helped grow it from the start.
- First Odysportsz paddles and balls ordered for Johor in September 2020 — before the global surge.
- Certified International Federation of Pickleball World Ambassador, December 2020.
- Endorsed by the founder of the Malaysia Pickleball Association as an early-driving coach in the region.
Mastering English and Tennis
The method behind Topball's English-through-sport programmes: practical language learning built around court drills, match scenarios and athlete routines.
Shadows of the Past
A novel shaped by years in international affairs. The fiction carries the same authenticity that runs through the coaching, the business and the NGO work.
Aide Mémoire Tennis Playbook — Boys
A compact on-court companion for young male players: tactics, technique reminders and space to record progress through every session.
Aide Mémoire Tennis Playbook — Girls
The same practical training journal, designed for young female players building confidence, consistency and competitive habits.
The Pathogen Protocol
An international thriller where elite sport, espionage and extremist ideology collide.
In the remote Aksai Chin, intelligence operative Sean Fynn uncovers Nexus 9, a clandestine pathogen programme concealed behind an altitude ecology station. As Fynn and microbiologist Dr. Camille Perrin trace the conspiracy through the international horse-racing circuit, they face a coordinated threat aimed at three major race days — and an unseen architect known only as The Guardian.
Sean Fynn and Dr. Camille Perrin must follow a trail through Newmarket, Lambourn, Dubai and Paris before three simultaneous race days become a global catastrophe.
Listen: The Pathogen Protocol
A short spoken summary of the story — international espionage, biodefense and high-stakes horseracing. Coming November.
Listen: Shadows of the Past — Prologue
The opening of Shadows of the Past, read aloud (4:23). One snippet per chapter — twenty in all — released here and on Instagram.
A reader reviews Shadows of the Past
A short spoken review of the novel, filmed by a reader. Unscripted, and a useful first impression if you are deciding whether to pick the book up.
Find Shadows of the Past on AmazonListen: Mastering English and Tennis — Grammar
Part Two of Mastering English and Tennis — the opener on grammar and nouns, taught entirely inside a tennis setting.
Three new promotional banners
Launch artwork for The Pathogen Protocol — international espionage, biodefense thriller, high-stakes racing, global impact. Coming November.
What readers say about the Aide Mémoire Tennis Playbook.
“Perfect journal for tennis players. Easy to use, well designed, and really helps keep track of matches and progress. Easy to look back at notes and seeing improvements over time. Great quality and definitely worth buying if you love tennis!”
“I picked up this book because I was looking for something that went beyond the usual tennis instruction, and it exceeded my expectations! What stood out to me was how it connects the physical side of tennis with mindset, confidence, learning, and personal growth. The book is written in a way that's easy to follow and encourages young athletes to develop as complete individuals, not just better tennis players. Many of the lessons can be applied to school, work, and everyday life as well. Whether you're a player, parent, or coach, there's something here worth taking away.”
Buy the books.
All four titles are available on the Amazon author page. Whether you are a player, parent, teacher or reader, there is a book that connects to the work Topball does every day.
Invite James to the conversation.
Request an interview, podcast, written Q&A, keynote or guest talk. Share your availability and the questions you would like to explore — James replies directly with next steps.